Youtube Launches Bollywood BoxOffice
Catching up with its announcement in May that it would add over thousand mainstream movies for people to rent on Youtube, the company has now launched the Youtube Box Office channel officially today in India. Youtube Box Office will pick a box office hit & show per month. Users of the video sharing site can login & stream the film at no cost. The channel has been viewed 257 times & has 117 subscribers. Youtube has said the channel will also offer its library of one,500 titles including regional language films on an ongoing basis. However they were unable to view other movies.
Youtube has signed on various content partners such as production houses in India to offer these movies & it will monetise the viewership of the channel on a revenue share basis with them. such content partner is Yash Raj Films. Yash Raj Films released Band Baaja Baaraat earlier this year & the film is currently being shown on the Youtube channel.
Intel has also been roped in as a partner for this new initiative. It is notable that in India, a Youtube channel for cricket launched by Times Web Ltd (Indiatimes) witnessed 72 million page views in the coursework of the IPL T20 cricket event & made record.
Gautam Anand, Director for YouTube APAC said, We require to generate a location for users which is basically discoverable & also help our content partners get more viewers for their premium content. With over 48 hours of content being uploaded on YouTube every minute, this is our try to curate premium & exclusive content which our users enjoy. This initiative also opens up a new window of opportunities for marketers to utilize the platform & engage the YouTube community.