Microsoft Sells 10 Million Kinects, Breaking Record
Microsoft was pushed aside as “king of technology” last year when Apple became the world’s most valuable technology company. But Microsoft just got some payback, breaking consumer electronics records with the sale of its Kinect game controller for the Xbox 360.
The company announced Wednesday that it had sold more than 10 million Kinect game controllers worldwide since the device became available, generating over $1.5 billion in sales. The company also said it sold more than 10 million games designed specifically for the Kinect controller. According to Guinness World Records, this makes the device the fastest-selling consumer electronics device in history, beating previous records held by the iPhone and the iPad.
Guinness World Records said Microsoft sold ”an average of 133,333 units per day, for a total of 8 million units in its first 60 days on sale from 4 November 2010 to 3 January 2011.” The Microsoft Kinect controller, which costs $150, allows gamers to use their bodies to play certain video games without the need of a traditional handheld controller.
Microsoft even surpassed its own company goals. When the device was first unveiled last year, Microsoft said it expected to sell three million units by Christmas. The company later upped its expectations and predicted that it would sell five million units.
The Kinect has also been used for practices beyond gaming. As my colleague Jenna Wortham has written, hackers and computer engineers have continually found new uses for the wireless controller, manipulating it it to control computers, robots and vacuum cleaners.